Hi, I’m Silvia Pereida, a bilingual and multicultural communications professional with 10 years of experience in journalism, public relations, and community engagement.
My specialties include communication strategy, research, social media content planning, policy implementation/guidance and best practices, media relations, and multimedia production.
I’ve worked at the county and city levels of government, supporting internal and external communications. I am a Communications Advisor for the City of Seattle’s Department of Education and Early Learning.
I have also served as a county-designated spokesperson for Washington County, Oregon’s elections office, assessment and taxation, economic development, and public information officer for emergencies. Click here to see some of my work.
Before stepping into the public sector, I worked as a journalist and in public relations. First, I was an entertainment and community reporter in Pasadena. A news producer for Fox 12 Oregon in Portland and NBC 16 in Eugene, covering the 2016 election, the Road to Rio Olympic track and field trials, and community events. Click here to see some of my journalism work. In 2020, I transitioned into a new career, working in an agency setting as a public relations consultant specializing in the Hispanic market. Clients included Disneyland, Vallarta Supermarkets, and health agencies across California.
I hold an M.S. in Strategic Communication from the University of Oregon and a B.A. in Journalism from California State University, Fullerton, with a minor in Latin American Studies.
Storytelling for Government and News
As a former news producer, I have utilized my storyboarding, scriptwriting, and visual skills to develop storytelling opportunities for economic development, a voter education series, American Rescue Plan funding recovery, and 90-second news recaps. Watch some of my work here.
Government Media Relations
I lead media relations for local government, serving as a trusted liaison between city leadership and the press. My work includes coordinating press conferences and developing run of show documents and talking points for city leaders and the Mayor. I support high-visibility and sensitive issues with clear messaging, strong news judgment, and cross-department coordination to maintain accuracy and public trust. See my work here.
Public Information Officer & Spokesperson
I have served as a spokesperson for both County and City agencies, conducting interviews in English and Spanish. I am a confident PIO during weather-related emergencies, community engagement topics surrounding housing insecurity, and sharing vital election information with the community to create trust in the election process. Watch some of my work and read my writing samples here.
Writer for Seattle’s Department of Education and Early Learning Annual Report
I wrote the community spotlight stories and curated photos for the annual report’s preschool and child care sections.
Silvia Pereida 