Budweiser Remakes ‘Whassup’ Campaign

Marketing Campaign Analysis: Budweiser

Anheuser Busch reimagined the marketing of one if its beers to the American public – the “King of Beers” Budweiser. As people practiced social distancing because of the coronavirus pandemic, brands had to realign their advertising tactics and messaging. On April 23rd, 2020 a new marketing campaign of a familiar phrase was reborn. This is an analysis of the ‘Whassup’ 2020 campaign for an intro to marketing course at the University of Oregon.